In 2023, we started with the idea of entering the coffee industry. While working at the Vertikal hotel, Pablino Mayorga teamed up with two coworkers, Nilton Surco and Kevin Andrade. Pablino began visiting the coffee-growing regions of Santa Teresa, starting with Sacsara, with the goal of promoting local coffee and improving the producers' economy. At first, only a few joined the initiative, but little by little, the idea gained momentum and expanded to other coffee-producing areas like Salkantay and Vilcanota.
On February 8, 2023, we organized the first meeting in Santa Teresa, where Velisario Chara kindly offered us a space. That day, we formed the board of directors and officially established the Asociación de Productores de Café Especial Valle Santa Teresa. At that time, 30 members registered. The first big idea was to create a coffee museum and interpretation center in Cocalmayo, a popular tourist destination, which would serve as a point of sale and tasting space. As president, Pablino started negotiations with the local government to bring the project to life. At first, the response was positive, but in the end, the project was deemed unfeasible for investment.
Despite this setback, the members remained hopeful about growing the association. However, the biggest challenge was the lack of funds. To move forward, Pablino, Nilton, and Kevin pooled their savings to rent a space in the town of Santa Teresa. They purchased a coffee machine and adapted the space to open the first Museo Café, where they provided information and tastings of specialty coffees. For a few months, they managed to keep it running, but a decline in tourism due to the country's political situation strained their finances.
One day, while Pablino was at the café, a visitor arrived, curious about the coffee. After a tasting and an engaging conversation about Santa Teresa's coffee, the visitor, Eugenio, a Spanish coffee enthusiast, showed interest in buying. Together, they visited the farm of Aide Palomino, a producer growing high-quality Geisha coffee at 2,200 meters above sea level. Impressed by the coffee and the location, Eugenio proposed working together and agreed to purchase an initial sample of one ton of specialty coffee with an 84% cup score.
The challenge was not only collecting the coffee but also financing the purchase from the producers. Without enough capital, they spoke with some members who agreed to wait until the shipment reached Spain. With their support, they managed to select high-quality beans, learn about coffee cupping, and complete the necessary export documentation. Finally, the first shipment was sent, but there were no profits, as the export costs were extremely high, comparable to those of a full container.
In 2024, Eugenio realized that increasing the volume of coffee exports was essential for the association to be profitable and truly benefit the producers. With that in mind, Pablino started reaching out to more producers and expanding the network of partners. That year, coffee prices were low, but Pablino offered a fairer price, making it easier to acquire coffee while also forcing other traders to match his price, ultimately benefiting the producers.
The collection process lasted about three months. With prior experience, the export documentation process was much smoother. In September of that same year, Eugenio visited Santa Teresa to meet with the producers and reinforce his long-term commitment to the project. More than 120 coffee growers attended the meeting. Eugenio, who was also new to the industry, created the Shantay Coffee brand to distribute in Europe. Meanwhile, the Asociación de Productores de Café Especial Valle Santa Teresa became a direct exporter and started marketing coffee under the Wild Coffee Peru brand.
Today, we continue to grow, bringing Santa Teresa's coffee to Europe and expanding into new markets. This is just the beginning, and we’re excited for what’s to come.
En Wild Coffee Peru visualizamos un futuro donde el café peruano sea sinónimo de excelencia, innovación y responsabilidad ambiental a nivel global. Nuestra visión se centra en: Convertirnos en el principal exportador de café de especialidad de los Andes peruanos, destacando por su calidad excepcional y procesos sostenibles. Buscamos crear un modelo replicable que combine tradición ancestral con tecnología de vanguardia. Ser reconocidos como pioneros en la implementación de prácticas agrícolas regenerativas que no solo preserven, sino que mejoren los ecosistemas andinos. Nuestro enfoque incluye la conservación de la biodiversidad, la gestión inteligente del agua y la reducción de la huella de carbono. Establecer un nuevo estándar en el comercio justo del café, donde cada productor reciba un trato equitativo y tenga acceso a oportunidades de desarrollo personal y profesional. Aspiramos a ser un motor de transformación social en las comunidades cafetaleras.
En Wild Coffee Peru nos dedicamos a: Cultivar y procesar café de especialidad utilizando métodos que respeten el medio ambiente y preserven las tradiciones locales. Implementamos técnicas innovadoras que maximizan la calidad sin comprometer la sostenibilidad. Conectar directamente a los productores con los mercados globales, eliminando intermediarios y asegurando precios justos. Desarrollamos relaciones a largo plazo basadas en la transparencia y el beneficio mutuo. Empoderar a las comunidades cafetaleras a través de programas de educación y capacitación continua. Brindamos herramientas y conocimientos para mejorar la productividad, la calidad y la gestión empresarial. Promover la investigación y desarrollo de nuevas variedades de café adaptadas a las condiciones climáticas de los Andes. Colaboramos con instituciones científicas para impulsar la innovación en el sector. Educar a los consumidores sobre la importancia de apoyar el comercio justo y la producción sostenible. Buscamos crear conciencia sobre el impacto social y ambiental de cada taza de café.
Wild Coffee Peru es representar el origen salvaje de nuestro cafe que priviene desde lugares alejados donde las costumbres y las tradiciones siguen intactas, queremos que nuestro cafe tenga ese origen autoctono en su aroma y sabor.
Pablino Mayorga es un empresario y emprendedor de café que se dedica a la producción de café de alta calidad. Su compromiso con la agricultura sostenible y su pasión por la cultivación de café garantiza que cada taza de café que disfrute es de la mejor calidad. Conozca a los rostros detrás de su café favorito y aprende sobre sus historias únicas y contribuciones al sector del café.
Nilton es un joven procente de Machu Picchu, Ing. de Software de profesion, ahora enfocado y dedicado en el mundo del cafe. Apacionado por el comercio sostenible, combina tecnologia y tradicion con una vision de crecimiento empresarial para llevar el cafe de especialidad a nuevos mercados internacionales.
Kevin Andrade, un joven santateresino, combina su pasión por el café con su experiencia como guía de turismo. Su enfoque innovador busca potenciar el desarrollo sostenible de Santa Teresa, integrando la producción cafetalera de alta calidad con experiencias turísticas auténticas que muestran la riqueza cultural y natural de la región.
Our producers are the backbone of our coffee quality. Their dedication to sustainable farming practices and their passion for coffee cultivation ensure that every cup of coffee you enjoy is of the highest quality. Meet the faces behind your favorite coffee and learn about their unique stories and contributions to the coffee industry.
Finca: "Las Rocas", se encuentra a una altura de 2,200 mts.
Productor de café especial finca, "Pacaymayo", se encuentra a una altura de 2,100 mts.
Productor de café especial finca, "Pacaymayo", se encuentra a una altura de 2,180 mts.
Productora de café especial finca, "Yanatile Sacsara", se encuentra a una altura de 2,200 mts.
Wild Coffee Peru tiene mas de 150 productores de cafe de especialidad en Santa Teresa.